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Building a startup is not about chasing certainty – it’s about learning to prosper in an unknown. Growth, risk and opportunity collide at every step and create dynamics that are as an exhibition as uncertain. Fragility, momentum and reinvestment are not just the strength of the game; They define elements of the business trip.
My experience, from building early trade with the density of co -founders and now the leader of the bread, taught me that success is not coming out of avoiding these forces. It is based on understanding their interplay and navigation with intent.
Paradoxical
The startups are fragile. Whether you build a product, manage money flow or grow a team, every move feels like stacking bricks on an unstable foundation. Although things are doing well, fragility always hides below the surface.
Our first company, a company company, grew rapidly. During the year we reached over $ 1 million and according to all performances it looked stable. However, business services are fragile decoptty. The return is tied to a handful of customers and the loss of only one can send everything to free fall.
That’s exactly what happened. The main client left and suddenly we could not produce a payroll. My co -founders and I have stopped paying, reduce spending and the world to stand up again. We’re going through it, but the experience has left an indelible lesson: just because Things is good, it doesn’t mean they’ll stay that way. Fragility requires vigilance.
This reality became even more evident when we re -invested profits in new ideas. Every project we launched was fragile – many of them failed directly – Pragility was not a reason to stop. It was a reminder to focus, prefer and act definitely in the face of uncertainty.
Related: How can you make sure your business will survive anything? Try these 3 proven strategies
Myopia of momentum
Momentum can feel like an antidote to fragility. When the product starts to get a traction or return on income, it is tempting to think that you are on an unstoppable journey. But momentum, left uncontrolled, can create blind spots.
At density, we launched our first hardware product-Break-Paprsko scanning for tracking-AMID wool of excitement. The demand grew and the press that moved quickly was huge. But the product was not ready. The accuracy of the real world conditions was obvious after deployment and the shortcomings forced us to cost us.
We only had the dynamics to dictate our decisions and push forward without questioning, where the foundation was solid. It was a painful but necessary lesson: momentum is only valuable when it is paired with reflection. After the evaluation is stopped, progress does not kill; It ensures that growth is sustainable.
Imperativ reinvestment
If fragility requires focus and momentum requires discipline, reinvesting is a jump of faith that controls the discovery. Every dollar we earned in the service area has returned to society, not only to maintain operations, but to finance the experiment.
Most of these experiments were filed. We created products that no one needed, released time into too complex solutions and carried out costly incorrect steps. But one of these ideas – density – got out. It was fragile, like all early projects, but it had the potential.
His potential led to our decision to close the business and focus solely on density. It was easy. Investors clarified it: If we wanted to support them, we had to go inside. Putting a profitable enterprise to bet on an unproven product felt like jumping from a cliff. But in the framework of reinvestics – without those years of experimenting financed from services – we would not have the opportunity to make this jump.
Related: Why do you need to invest half of what you earn back in your company
Join it together
These reading did not end with density. In bread they form as we think about building durable businesses. Fragility, momentum and reinvestment are not challenges to be excluded – they are dynamics to be navigated.
The fragility forces the founder to face hard truths and focus on what matters most. Momentum provides energy but must be managed with reflection. And reinvesting, albeit risky, creates conditions for transformation.
The way of business is not about avoiding failure – it is a lesson to adapt to a deliberate risk. At Bread Assishils, every founder and portfolio company with this approach to protect them from these forces, but help them to navigate successfully.
Fragility, momentum and reinvesting are constant. But when they are accepted, they are not just forces to endure – they are the basis of what causes novice businesses to prosper.
(Tagstranslate) leadership